A study of website page views, as tracked by Google Analytics, shows that Atlantic Fasteners’ Helpful Tech Tips section is second to its home page in popularity, according to Marketing Director, Tony Peterson.
Peterson said that a one year analysis shows that out of the top 15 pages viewed, 11 contained Helpful Tech Tips content.
As a result, he said his team is adding new content and expanding existing material.
“It’s obvious to us that users have a thirst for accurate, well written content that helps them in their daily routines,” Peterson said. “We were surprised to find that even the most basic fastener technical information is often viewed,” he concluded.
Peterson said the firm’s website technical content often ranks among the top three Google search results.